Lynn Van Wezemael brings academic rigour to customer experience. She is a Senior Researcher with Futurelab specialising in consumer research, data analysis and project management. She investigates consumer attitudes, perceptions and behaviour and is a master in both qualitative and quantitative methods.
Lynn has started her career as scientific researcher at Ghent University, Belgium. In 2011 she obtained a doctoral degree based on consumer research in the meat sector. As an academic researcher, she participated at many national and international projects, concerning the food and agriculture sectors.
Lynn has PhD in Applied Biological Sciences, a Masters in Economics (with an option International Economics) and a Masters in Sociology.
- Net Promoter System
- Market research
- Food industry