Create advocacy-driven experiences.
Consistently.
VoC-driven innovation program
Customers that are happy to recommend you are more profitable. They’re likely to stay longer, buy more, complain less, and most importantly – recommend you to their peers. But at a time where satisfaction-driving experiences are becoming standard, and consumers are getting harder to impress, what canreally get your customers talking? When you’re already so focused on making customer-centricity business as usual, how do you free up the time and creativity to develop ‘wow’ experiences? And more importantly – how do you make sure that the business continues to generate those advocacy driving moments, even if the competitors start catching up and replicating your successes?
Advocacy moments
Let us define and develop key moments that make customers feel truly valued. So valued, they will want to tell about it. Moments where your whole company serves to surprise and delight. Moments that create long-term advocacy.
How do we do it?
By going through a core innovation process together with your people, using your company’s, your own creativity, and ideas from your colleagues and your customers.
As a deliverable, you will receive:
- A list of Advocacy Moments prioritized for execution, with implementation guidelines
- A list of next-step ideas to put into the Pipeline for later execution
- A visualised guide to the high level Concepts, upon which all your Advocacy Moments can be based in the future.
steps to see what NPS can really do
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
What is nps?
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