Baskin Associates are a marketing decisions consultancy based in Chicago, IL, focused on enabling more reliable, profitable, and sustainable marketing and branding through three primary strategies:
- Helping C-Suiters see the value of branding across the business.
- Identifying marketing actions based on measures of likely success.
- Empowering entire organizations to plan and then deliver great campaigns.
Its methodologies are based on the research and writing of its president, Jonathan Salem Baskin, who has developed three proprietary tools, or “products,” with specific activities, deliverables, timelines, and prices, thereby allowing clients to maximize their return:
- C-Suite Connector
- Ideas Engine
- Consensus Workshop
More information: BaskinBrand